— A FoundrOps Resource - Built by Mihir Makwana

This playbook is built for ex-MBB and ex-FAANG founders who want a clean outbound motion without the chaos. Built by operators. Battle-tested across 100+ campaigns. Read it to understand the system. Reach out if you want us to run it.

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How to Use This Playbook

Follow the 5 steps in order if you're starting from scratch. Skim for gaps if you already have something in motion. Come back to Step 5 every time you're iterating.

The system is simple. The discipline to run it week after week is where most founders fall short. That's the part we own.

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The 5-Step Outbound System

1. Define Your ICP
2. Build Your Lists
3. Write Like a Human
4. Run Clean Multi-Stage Campaigns
5. Track, Learn, Improve, Repeat

Step 1: Define Your ICP

Don't try to reach everyone. One clear ICP, one wedge into the market. That's where every good outbound motion starts.

• Role → e.g. “Founders”
• Geo → e.g. “NYC-based”
• Industry → e.g. “SaaS, AI, Blockchain”
• Trigger → e.g. “Hiring BDR / SDR/ EAs”

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🛠 Tools Clay | Apollo | LinkedIn Sales Navigator

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💡 Most campaigns fail here. Fuzzy segmentation means wasted spend, low reply rates, and messaging that lands flat. Quality starts at ICP definition, not at the copy.

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• Bonus: The Alumni Advantage: Your Highest-Converting Segment