— A Catalyse Resource: Built by Mihir Makwana

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👋 How to Use This Playbook

This guide is built for B2B founders who want a clean outbound motion, without the chaos. Built by operators. Battle-tested in real campaigns.

Here’s how to get the most out of it:

• Follow the 5 steps in order if you’re starting from scratch
• Skim for gaps if you already have something in motion
• Use the examples + tactics as plug-and-play templates
• Come back to Step 5 every time you're iterating

Whether you're writing your first email or trying to improve your conversion rate, there's something in here for you.

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5 Steps to a Simple, Ironclad Outbound System

1. 🎯 Define Your ICP
2. 📋 Build Your Lists
3. ✍ Write Like a Human
4. 📬 Run Clean Multi-Stage Campaigns
5. 🔁 Track, Learn, Improve, Repeat

1. Define Your ICP

Don’t try to target everyone. Start narrow, one clear ICP, one wedge into the market. Ways to segment:

• Role → e.g. “Founders”
• Geo → e.g. “NYC-based”
• Industry → e.g. “SaaS, AI, Blockchain”
• Trigger → e.g. “Hiring BDR / SDR/ EAs”

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🛠 Tools Clay | Apollo | LinkedIn Sales Navigator

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💡 Quality starts here, most campaigns fail from fuzzy segmentation.

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2. Build Your Lists

Once you finalize the niche, you need to export/scrape those search results. Don’t overcomplicate this, just get: