— A FoundrOps Resource - Built by Mihir Makwana

This playbook is built for founders who already post on LinkedIn and want that engagement to turn into pipeline. Built by operators. Run weekly across live client accounts. Read it to understand the system. Reach out if you want us to run it.

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How to Use This Playbook

Follow the 5 steps in order the first time you run it. After that, it becomes a weekly loop that takes under two hours.

The system is simple. The discipline to run it every week, and the judgement in Step 4, is where most founders fall short. That's the part we own.

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The 5-Step LinkedIn Inbound System

Step 1: Select the Posts

Not every post is worth mining.

• Mine → playbooks, teardowns, sharp opinions, problem posts
• Skip → milestones, hiring news, celebrations
• Volume → 2 to 4 posts per run
• Window → anything published in the last 14 days

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🛠 Input Your own post archive | LinkedIn activity tab

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📌 Wide reach and buying intent are not the same thing. A milestone post will out-reach a teardown every time and produce nothing you can sell to.

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Step 2: Extract the Engagers

Run those post URLs through a scraper. Everyone who reacted or commented comes back as a row.

• Fields you get → name, profile URL, headline, connection degree, reaction type
• The one that matters → their comment text
• Cap → LinkedIn exposes up to ~3,000 reactors per post
• Hygiene → dedupe across posts before you enrich anything

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🛠 Tools PhantomBuster | Apify | TexAu

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Step 3: Enrich the Records

A LinkedIn headline is a marketing asset, not data. "Helping founders scale" tells you nothing about company size, stage, or whether this person can sign anything.